In response to the current situation, the city government has launched a city-wide public awareness campaign focused on educating both business owners and residents about the dangers and consequences of using and accepting fake IDs. While keeping in mind the protection of the rights of every consumer, the city outlined an immediate solution to address the problems faced by the local businesses, where they tend to lose almost 32% of their income per transaction due to fake IDs used for discounts: a 20% discount under senior citizen and Person With Disability cards and a 12% VAT. Additionally, the campaign is designed to ensure that everyone in the community—whether they are business owners, staff, or customers—understands the legal implications of allowing fake IDs to be used in commercial transactions.

The campaign comprises the simultaneous posting of "BAWAL ANG FAKE ID" (No Fake ID) banners in all Valenzuela business establishments. Stores, eateries, bars, and other establishments will all display banners, which serve as a clear message that using fake identification is against the law and will not be  tolerated.

In regard to the said awareness effort that supports the fight against the rampant use of fake IDs, Valenzuela already introduced a validation portal last May 2025— the VALID, accessible through desktops and mobile phones—where establishments are allowed to verify the presented IDs with ease. Furthermore, Valenzuela City’s Ordinance No. 1231, Series of 2024, states that establishments are required to confiscate fake, tampered, or falsified IDs when they are presented for use, such as senior citizen or Person with Disability (PWD) IDs. This ordinance complements the city's initiative to improve ID security and ensures the integrity of these identification cards.

Through the "BAWAL ANG FAKE ID" campaign, the city government hopes to raise awareness among customers and business owners about the risks and consequences of using or accepting fake IDs. This includes informing the public about the legal implications, such as fines and penalties. The campaign also aims to empower business owners and encourage them to nurture a culture of compliance.

Valenzuela City aspires to set an example for other local governments—through this proactive advocacy—showcasing the effectiveness of a comprehensive, city-wide effort to combat the use of fake IDs and protect public safety.

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